Privacy policy

Privacy Policy

Last updated: September 19, 2026

EMPITI ("we," "us," "our") operates this store to help you keep your dog safe and comfortable while traveling. This Privacy Policy explains what personal information we collect, why we collect it, and what choices you have. Our store runs on Shopify, which helps power the checkout and hosting of this website.

This policy is written to comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth), and, where applicable to visitors from other regions, with the EU/UK General Data Protection Regulation (GDPR) and US state privacy laws such as the California Consumer Privacy Act (CCPA). By using this website or placing an order, you acknowledge that you've read and understood this Privacy Policy.

1. Information We Collect

Depending on how you use our store, we may collect:

Contact details: name, shipping and billing address, phone number, email address
Payment information: processed securely through Shopify's payment systems — we never see or store your full card number
Order information: items viewed, added to cart, or purchased, and your order history
Communications: anything you tell us when you contact customer support
Device and usage information: IP address, browser type, and how you interact with our website (collected automatically via cookies and similar technology)

2. How We Use Your Information

To process and fulfill your orders, including shipping and customer support
To send order confirmations, shipping updates, and respond to your questions
To send marketing emails, if you've opted in — you can unsubscribe at any time
To detect and prevent fraud and keep our store secure
To improve our website and the products we offer
To comply with legal obligations

3. How We Share Your Information

We don't sell your personal information. We share it only with:

Shopify, which hosts our store and processes payments and order data on our behalf
Shipping and fulfillment partners, so your order can be delivered to you, including internationally to Australia and other countries
Service providers who help us with things like customer support, analytics, and email marketing
Authorities, only when required by law

Each of these partners is only given the information they need to do their job. You can read more about how Shopify handles data at privacy.shopify.com.

4. Cookies and Advertising

We use cookies and similar technologies to remember your cart, keep you signed in, and understand how our website is used. We may also use this information to show you relevant ads on other websites and social media. You can control cookies through your browser settings, and where available, opt out of personalized advertising using the Global Privacy Control (globalprivacycontrol.org).

5. Your Rights and Choices

Depending on where you live, you may have the right to:

Ask what personal information we hold about you and request access to it
Request a copy of it
Ask us to correct inaccurate or out-of-date information
Ask us to delete your information
Opt out of marketing emails at any time (use the unsubscribe link in any email, or contact us)
Opt out of the sale or sharing of your information for targeted advertising, where applicable

To exercise any of these rights, email us at hello@empiti.com with the subject line "Privacy Request." We'll respond within a reasonable time as required by applicable law (in Australia, generally within 30 days), and we may need to verify your identity first.

6. Australian Privacy Act Compliance and Complaints

If you're in Australia, we handle your personal information in accordance with the Australian Privacy Principles. If you have a complaint about how we've handled your personal information, please contact us first at hello@empiti.com so we can try to resolve it directly. If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au. Customers in other regions may lodge complaints with their own local data protection authority.

7. Data Retention

We keep your personal information only as long as needed to fulfill the purposes described in this policy — for example, to complete your order, provide support, or meet legal and accounting requirements.

8. Security

We use reasonable technical and organizational measures to protect your information, including Shopify's secure, PCI-compliant checkout. That said, no method of transmission over the internet is 100% secure, so we can't guarantee absolute security.

9. International Transfers

EMPITI is based in the United States, and your information may be processed or stored outside the country you live in, including in the United States, Australia, and other countries where our service providers operate. Where required by law, we rely on appropriate safeguards to protect information transferred internationally.

10. Children's Privacy

Our store is not directed at children, and we do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal information, please contact us so we can delete it.

11. Third-Party Links

Our website may link to third-party sites we don't control. We're not responsible for the privacy practices of those sites, so we recommend reviewing their policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Any changes will be posted on this page with an updated "Last updated" date.